The Smart Upsell feature lets you create offers using specific Price Lists in your account to encourage customers to add more to their orders. Unlike traditional coupons, which must be manually applied, Smart Upsell automatically updates discounts and promotions in the shopping cart as customers increase the quantity of items they purchase. This dynamic approach makes it easy for customers to see the added value of buying more, encouraging higher sales and enhancing their shopping experience.
To access the Smart Upselling options in your Zenfolio account, please follow these steps:
- Navigate to the left-hand side of your Dashboard and click on Selling.
- Choose the Price Lists option.
- Identify the Price List to which you wish to add the Smart Upsell and click Edit. Alternatively, use the Create Price List button to create a new Price List.
- Within the Price List, select Smart Upsell at the top.
Free Shipping
Offer free shipping to customers once their order reaches a designated threshold, utilizing the most cost-effective shipping option available. The shipping expenses will be subtracted from your order's profit.
- Enable the Discount feature.
- Choose Free Shipping from the provided dropdown list.
- Determine the minimum amount customers need to spend to qualify for free shipping, which be provided on the least expensive shipping method.
- Save your changes by clicking Save.
Tiered Discount
To offer a discount to customers based on their order value meeting a specific threshold, follow these steps:
- Enable the Discount feature in the system.
- Choose the Tiered Discount option from the provided dropdown menu.
- Define the minimum order value required for customers to qualify for a discount, as well as the percentage discount they will receive. If you wish to set up multiple discount tiers based on increasing order amounts, you can utilize the "add more" button to include additional tiers.
- Click Save.
Tiered Quantity
Offer a discount to customers upon purchasing a quantity of photos at once.
- Enable the Discount feature.
- Select Tiered Quantity from the dropdown menu.
- You can apply this discount universally to all products in the Price List or utilize the "Apply discount to" dropdown menu to choose Specific Products.
- Designate the specific products eligible for this discount. For instance, you can configure this tiered discount to provide varying discounts based on the number of original resolution digital downloads the customer is acquiring.
- Establish the minimum and maximum quantities of products eligible for the % discount. Utilize the "add more" button to include multiple discount tiers. For instance, if you wish to provide a 5% discount for customers buying at least 10 products, set the minimum quantity to 10 with a 5% discount value. Alternatively, if you intend to create tiered discounts for customers purchasing 10, 20, or 30 products, configure it as displayed in the screenshot. Enter "or more" in the max quantity field to indicate that the discount applies to quantities exceeding the minimum.
- Upon configuring the discount to your preferences, save the settings by clicking on Save.
Be advised that customers will not be able to place orders that would generate a negative profit. Please consider this when configuring discounts or coupons that could potentially decrease the overall amount a customer pays. In the event that an order would lead to a negative profit, the customer will be notified that the order does not meet the minimum required amount.
There is a commerce fee of 7% per order (calculated on the order sub-total, excluding tax and shipping) and an additional payment processing fee* (calculated on the order total, including tax and shipping). If a discount is applied to an order, the commerce fee will be calculated after the discount.
*The exact Payment Processing Fee differs based on form of payment and location of seller. There may also be a difference in the Payment Processing Fee if the client is deemed international. Click HERE for more information regarding the fees involved with selling.