Creating a Call To Action (CTA) With Promo Banners

Promo Banners provide the functionality to incorporate a call to action (CTA) banner at the very top of your website. This adaptable feature can be utilized for various objectives, enabling you to effectively engage your audience and direct them towards specific actions like promoting specific galleries or web pages, advertising a coupon for discounting orders, or even bringing attention to the ability to book your services through BookMe.

Displaying the Promo Banner

To enable the Promo Banner for your website, follow these steps:

1. In your Zenfolio account, click on the Website icon on the left-hand side.
2. Choose the Design tab from the top of the editor page.
3. Scroll down and select the Promo Banner tab.
4. Turn ON the Display Banner option.

Customizing the Promo Banner

With the Promo Banner being displayed, you can now customize the colors, fonts, and display style of the CTAs within the banner.

Banner Background and Font Colors

You can use the provided background color options, your website's Accent colors, or you can select a custom color. Along with the color you can also adjust the opacity of the background and the font color to ensure that the message you're wanting to display is clearly visible.

Static Promo Banner

The Static display option will allow you to display up to 2 CTA messages at the top of your website. For your first CTA message, use the CTA 1 text box to write your message that will be displayed.

If you'd like to add a second CTA message to the Static Promo banner, you can click on Add a Link under the CTA 1, and a new CTA 2 will appear for you to add. When using two CTA messages in a Static display the message will be aligned to the left and right side of the Promo Banner.

Carousel Promo Banner

The Carousel display option will allow you to display up to 5 CTA messages at the top of your website. For your first CTA message, use the CTA 1 text box to write your message that will be displayed.

If you'd like to add additional CTA messages to the Carousel Promo banner, you can click on Add a Link under the CTA 1, and a new CTA 2 will appear for you to add. Click on Add a Link again to add another CTA. When using multiple CTA messages in a Carousel display the messages will appear in the center of the Promo Banner with < and > on either side of the message to allow navigating between the CTA messages. You can also choose to have the messages scroll automatically.

Creating a CTA for specific Galleries or Web Pages

The Promo Banner can be employed to emphasize particular galleries or pages on your website that you wish to promote, thereby drawing attention to your premier work or new collections that may attract your visitors' interest. This approach not only enhances visibility but also encourages users to further explore your offerings.

Creating a General CTA Message

Promo Banners can serve as an excellent mechanism for displaying general messages that do not need to be linked to any particular page or Gallery. One use for this is advertising available coupons that offer discounts on orders. By prominently displaying these promotions at the top of your site, you can entice prospective customers to make a purchase by informing them of the savings they can obtain. This strategy can result in increased sales and heightened customer satisfaction, as they perceive they are receiving a valuable deal.

Creating a CTA to Collect Bookings

If your business involves bookings with BookMe, these banners can notify visitors about your availability, encouraging them to secure their appointments or reservations promptly. This not only streamlines the booking process but also enhances the overall user experience by providing essential information at a glance.