Creating Packages of Products

Exclusive to Professional and Advanced subscribers.

While creating a Price List to offer products for clients to purchase, one thing to consider is whether or not you want to offer Packages. 

Packages are a great way to offer multiple products for the client to purchase under one set price. In most cases, because the client is purchasing multiple products together, the overall cost of the package would be slightly discounted from what the client would pay for each product individually. Packages are a great way to incentivize purchasing more products, which can ultimately result in increased profits. Clients can even select photos from different Galleries to add to the same package, as long as the Galleries all share the same Price List.
 

Creating and Editing Packages

Creating and Editing Price Lists

1. In your Zenfolio account, click on the Selling icon on the left-hand side.
2. Go to the Price Lists tab. 
3. From here, you can either Create Price List or Edit an existing Price List. 
4. Give the Price List a unique Name.
5. And Select the Lab or product delivery type for your Price List.
6. Click Next.

7. Select a Shoot Type for your Price List.
8. Choose whether you want to start with preselected Commonly Sold Products, or if you just want to start from scratch with a Blank Price List.
9. When you click Next, you'll then be able to start editing or creating packaged in the Price List.

Creating and Editing a Package

• Once in your Price List, you can click on the Packages tab and use the Add Package button to begin creating a new Package.
• To Edit and existing Package, click on the   icon and choose Edit. You can also duplicate and delete a package in this menu.
• You can also check the Only Sell Packages box to indicate you only want to sell packages and will not be selling individual products.

• In the Package you can edit the name, designate the package as a BookMe or Shop package, Add Products or Add Self-Fulfilled Products, Delete products, change quantity of each product, and adjust the Package Value and Selling Price.

Adding Products to a Package

1. To add products to a package, click on the Add Products button and elect the type of product you're wanting to add (Prints, Wall Art, Photo Gifts, etc.).
2. Select a subcategory of product.
3. And then select a specific product, paper types, and any add-ons. 
4. Use the Add and Close button to add just this one product and close the product selection window. Use the Add button to add the product and keep the product selection window open to allow you to select another product to add.

Adjusting Package Value and Selling Price

Once you've got your products added to the package, you can then edit how much a client will pay for their package by adjusting the Selling Price.

The Package Value can be used to show clients what kind of savings they're getting by purchasing in a package vs individual products. By default, the package value will use a markup of 100% over base product cost.
For example, let's say you have a package of 4 8x10 prints that you're selling for 15.00. With our default 100% over base cost markup, this package has an actual value of 19.20 – a savings of 4.20 when the client purchases the package of prints.

You can manually increase/decrease the Package Value amount, but this should always be more than actual Selling Price of the package. If you'd like the client to see how much they're saving with the package, check the Display savings in cart option.

When you've completed working on the package, click on Save.