Exclusive to US Professional and Advanced subscribers.
One of the biggest questions, when selling your photos, is how to price the products that you're offering. There are many different variables that go into deciding how much you should charge for a print, or what's going to be a reasonable price for digital downloads, comparatively to your fellow photographers.
Zenfolio Smart Pricing was designed to help solve that problem, allowing ecomm trends in your area to determine how much you should charge for your products.
How does Smart Pricing engine work?
When enabled, Smart Pricing will use a database of historical pricing information based on how photographers have priced their products in the last 12 months. The Smart Pricing engine uses this data to estimate pricing for similar products based on:
- Geographic location (e.g. zip code/state/province)
- Printing lab fees
- Your photography shoot type (e.g. sports, portraits, landscape)
When you’re adding new products to your Price Lists, the suggested Selling Price will be based on the Smart Pricing data.
If you would like to change the Selling Price of a product suggested to you, you can still manually change that product's price and this will override the Smart Pricing on that product, in that Price List. The Smart Pricing engine is clever enough to know when a product's price has been manually changed and will use this information to keep evolving as time goes by with new pricing added by yourself and other photographers.
| It is important to acknowledge that the Smart Pricing engine considers all the costs and fees associated with selling through your account. If you opt to manually set prices for your products, it is advisable to set them at or above the Smart Price for each product. Setting prices below the recommended Smart Price may lead to orders generating a negative profit, thereby hindering clients from placing their orders. |
Enabling/Disabling Smart Pricing
- In your Zenfolio account, click on the
Selling icon, on the left-hand side.
- In the Selling area of your account, click on the Price Lists option.
- Locate a Price List you want to edit/view, and click on the Edit button.
- Scroll down to the Individual Products List section, and you will see Smart Pricing. Toggle the switch on/off depending on whether you'd like to use this feature or not. Please note: Smart Pricing will be enabled by default and you will need to turn this option off if you're not wanting to use it.
- The Smart Pricing column, in your list of products, displays the prices that the engine suggests.
- If you want to manually change a Selling Price, you can still do this by typing the price you want into the provided Selling Price box, next to each product.
- Once you've completed making changes, be sure to Save your Price List.
Please note that the Smart Pricing engine will be enabled by default in all Price Lists, in all accounts. However, any existing Price Lists in your account that have already had their Selling Prices set manually will not be impacted by this feature being enabled, and those manually set prices will override what the Smart Pricing engine is suggesting.
There is a commerce fee of 7% per order (calculated on the order sub-total, excluding tax and shipping) and an additional payment processing fee* (calculated on the order total, including tax and shipping). If a discount is applied to an order, the commerce fee will be calculated after the discount.
*The exact Payment Processing Fee differs based on form of payment and location of seller. There may also be a difference in the Payment Processing Fee if the client is deemed international. Click HERE for more information regarding the fees involved with selling.