Price List Creation and Management Overview

Exclusive to Professional and Advanced subscribers.


Price Lists control the products that are offered for sale to your clients. They also allow you to set the prices that you want to charge for those products and packages. See here for tips on pricing your products.

• Create New Price List
• Add Individual Products / Add Packages
• Setting Selling Prices and Viewing Costs
• Enable the Quick Shop
• Adjusting Price List Settings
• Assign to Galleries
• Start Accepting Payments

Learn more about getting started with selling by following the instructions below:

Creating A New Price List

Follow the steps below to create a new Price List in your account to start selling products through your Galleries.

1. In your Zenfolio account, click on the Selling icon on the left-hand side.
2. Select the Price Lists tab.
3. Click on the Create Price List button.

4. Give your Price List a name. 

   Note: You cannot create multiple price lists with the same name, each Price List name must be unique.

5. Then choose which type of Price List you'd like to create. You can choose to create an integrated print vendor Price List by selecting a specific print lab, a Self-Fulfilled Price List, or a Digital products Price List. Or you can mix different types of product fulfillments into one Price List once the price list is created.

   Integrated Vendors are based on the currency of your Zenfolio account: United States (USD) - Mpix, BayPhoto, and Miller's labs* Canada (CAD) - Fujifilm, Technicare United Kingdom (GBP) - One Vision Imaging Europe (EURO) - Fujifilm Australia (AUD) - HCpro International plans (available to countries not listed above) can sell Self-Fulfilled products and Digital products in the following support currencies: USD, CAD, GBP, Euro, AUD, NZD.

6. Click Next.

7. Choose the Shoot Type you want this Price List to be associated with. This will help determine the commonly sold products that are most frequently used for that particular shoot type.

8. Then select whether you want to start with some Commonly Sold Products in the Price List or a completely Blank Price List.

   When choosing the Commonly Sold Products option, you will see a list of all the products that are going to be added to the Price List automatically, along with a suggested price for each product. These commonly sold products may differ for each print lab, depending on the shoot type that was selected.

9. Click Next.

If you choose to start with Commonly Sold Products you will notice that some packages have been created including some of the individual products that were added to the Price List. If you choose a Blank Price List, you'll be starting completely from scratch.

 

Adding and Editing Individual Products

1. In your Price List, on the Individual Products tab, click on the Add Products button to add individual products.
2. If you already have products added, and you want to add more sizes to a particular category (i.e. Small Prints) you can also click on the 3 dots icon next to that category, and choose Edit. You can also delete a product in this menu.

Adding a New Product to the Price List

• When you click on Add Product in the Price List, you'll be presented with the different categories of products available to choose from. Go ahead and choose a product category.
• You can then choose what sizes are available, as well as what paper types and additional options the clients will have to choose from.
• If you want these print sizes to be available as framed prints, check the Framed Print Option box. You'll be able to edit those options as their own product category.
• Once you've completed the selection of products fro that category, click Save.

Editing Individual Products in the Price List

Once you've added individual products you can click on the ellipsis icon next to that product. You'll be taken to the same page as if you were adding a new product. From here you can edit the product sizes and other available options.

Setting the Selling Price

When creating your Price Lists, after you've added the individual products you're wanting to sell; the costs, fees, and profits of the products will be split into an easily viewed format.

Smart Pricing

The Smart Price column shows you the recommended selling price for each individual product. This Smart Price is determined by a database of historical pricing information based on how photographers have priced their products in the last 12 months using data based on geographic location, printing vendor fees, and photography shoot type. By default, the Smart Price will be used as the Selling Price, but can be overridden by manually adjusting the Selling Price. As prices are manually changed in Price List, the Smart Pricing engine is smart enough to take that into consideration as it continually evaluates the best price to recommend.

Click here for more information about Smart Pricing.

Selling Price

Product Costs

The Cost of the products is how much it costs for production of print products and digital delivery of download products* sold.

*For processing and delivery, digital download products have a base cost of $0.09 for single photo downloads and $0.99 for full gallery downloads.

Fees

Profit

Creating and Editing Packages

1. In your Price List, on the Packages tab, to create a new Package, click on the Create Package button.
2. To edit an existing Package, click on the 3 dots icon and choose Edit. You can also duplicate and delete a package in this menu.
3. If you wanted to only sell packages, without offering any individual products, you can check the Only sell packages box.

• In the Package you can edit the Package Name, choose the Package Type, Add Products, delete products, and adjust the Package Value and Selling Price. See this guide for more information about creating a BookMe Package.

Adding Products to a Package

1. To add products to a package, click on the Add Products button and elect the type of product you're wanting to add (Prints, Wall Art, Photo Gifts, etc.).
2. Select a subcategory of product.
3. And then select a specific product, paper types, and any add-ons. 
4. Use the Add and Close button to add just this one product and close the product selection window. Use the Add button to add the product and keep the product selection window open to allow you to select another product to add.

Once you're done adding products to the package, click on X in the top right-hand corner of the Add Products window. Or use the Add and Close button when adding your last product.

Adjusting Package Value and Selling Price

Once you've got your products added to the package, you can then edit how much a client will pay for their package by adjusting the Selling Price.

The Package Value can be used to show clients what kind of savings they're getting by purchasing in a package vs individual products. By default, the package value will use a markup of 100% over base product cost.

For example, let's say you have a package of 4 8x10 prints that you're selling for 15.00. With our default 100% over base cost markup, this package has an actual value of 19.20 – a savings of 4.20 when the client purchases the package of prints.

You can manually increase/decrease the Package Value amount, but this should always be more than actual Selling Price of the package. If you'd like the client to see how much they're saving with the package, check the Display savings in cart option.

When you've completed working on the package, click on Save.

Enable/Disable the Quick Shop

Once you've added the products you're wanting to offer, you can enable or disable the Quick Shop to allow clients to quickly add individual products to their shopping cart, when viewing their Gallery.

1. If you're not already in the Price List, click on the Selling icon.
2. Go to the Price Lists tab.
3. Locate the Price List you want to edit and click on the Edit button.
4. Within the Price List, scroll down to the Individual Products List and click on the View Quick Shop button.
5. The Quick Shop panel will appear on the right-hand side, if you want the Quick Shop enabled toggle the switch to Yes. If you want the Quick Shop disabled, toggle the switch to No. Please Note: If you create a Price List of "Commonly Sold" products, the Quick Shop will be enabled by default.
6. While there are pre-selected products listed, you can hover your mouse pointer over a product and use the pencil icon to edit the product being offered, or use the trash can icon to delete the product form the Quick Shop. The arrows to the right of each product can be used to change the order of the products.
7. If a product is deleted from the Quick Shop, you can click on Add Product to add a new product to the Quick Shop. Please Note: At this time, only five products can be offered through the Quick Shop.
8. Click Save once you've completed your changes.

With the Quick Shop enabled, clients can move their mouse pointer over a photo they want to purchase, and then move the mouse pointer over the shopping cart icon. The Quick Shop will pop-up and they can choose from the 5 recommended products for the photo they chose.


 

Adjusting Price List Settings

Setting Up Order Approval

By default all Price Lists will be set up so that you must approve all order manually. This will allow you to review each order placed by your customers, making sure that the cropping and products they've selected are not cutting off important parts of the images.

If you'd like to review or change your Order Approval settings, follow these steps from within your Price List(s).

1. Within a Price List you're creating or editing, click on Price List Settings.

2. Choose whether you want to approve orders manually or automatically, for each overall type of product.

   Keep in mind Print Lab orders that are approved automatically will be sent to the lab directly for printing as-is and changes like cropping, address change, or even cancelling orders may not be possible once the lab has received the order. And all orders that are approved manually must be approved within 21 days.

3. Click Save.

Once you're done making changes to the Price List, be sure to click Save in the Price List itself so that your overall changes for the Price List are saved.

Color Correction

Exclusive to US subscribers with Price Lists containing Mpix or Miller's products

1. Within a Price List you're creating or editing, click on Price List Settings.
2. Choose whether or not you want to apply color correction to prints purchased from Miller's in this Price List.
   
   Note: If an order is placed with products from different price lists with different color corrections settings the entire order will be sent with color correction ON.
    
3. Click Save.

Once you're done making changes to the Price List, be sure to click Save in the Price List itself so that your overall changes for the Price List are saved.

Allowing Packages to Include Photos Form Multiple Galleries

In certain cases, clients may wish to use photos from multiple Galleries within the same product package. To provide this option to your clients, you will need to enable this feature in the Price List Settings.

1. Within a Price List you're creating or editing, click on Price List Settings.
2. Choose whether or not you want to allow multiple galleries to share a package, effectively allowing photos from different Galleries to be included in one package.
3. Click Save.

Applying Markups Using Tags

Exclusive to Advanced subscribers.

In addition to the Custom Pricing tools available in individual Galleries, it is also possible to add custom markups to specific photos that use a unique tag (keyword) in the Gallery that the Price List is assigned to.

1. Within a Price List you're creating or editing, click on Price List Settings.
2. Select the Apply New Markup using Tags checkbox.
3. To add a new markup, click on +Add New Markup.
4. Choose whether you're offering a percentage or fixed amount markup.
5. Set the New Markup percentage (%) amount. This will be how much the price of the product(s) is increased over the base product cost. You can also choose if the price ingoing to be rounded to the nearest .00 for example.
6. To determine which photos will receive this markup, you will need to indicate the specific unique Tag (Keyword) that is assigned to the photos in their photo details.
   
   For example, if you have a special photograph that you're uploading to a gallery that you will only allow to be purchased for the next 3 months, you could tag that photo with the keyword "limitedrun", and use that tag here in the price list.
    

7. You can also limit what products this markup will apply to. Check the Limit to specific products option. 

   Note: Limiting to specific products will not limit what products can be purchased with the applicable photos. This option will only limit which products will receive the marked up pricing.

8. Click on the Add Products button and select which products you want to limit this markup to.
9. Once you add products you want to limit this markup to, you can see those products listed. Using the trash can icon to the right of the products will remove it from the list and that product will no longer receive the markup.
10. You can also choose to Only Sell These Products. When enabled only the products in this list will be available for purchase for the selected tagged photos.
11. Click Save

Once you're done making changes to the Price List, be sure to click Save in the Price List itself so that your overall changes for the Price List are saved.

 

Assigning a Price List to a Gallery

After adding all the products and/or packages you want to offer, setting their prices, and double checking that everything is set up correctly; click on the Assign to a Gallery button, at the top of the Price List. 

• Navigate through the Folders in your account and select which Galleries you'd like to assign this Price List to.
• Click Save.

Once assigned, you can easily check which Galleries are using this Price List by clicking on Connected Galleries within that Price List.

See this guide for more information and other ways to assign a Price List to a Gallery.



If this is your first Price List, you'll need to connect your Zenfolio account to Stripe and PayPal before you'll be able to actually enable the selling options in the Gallery. Zenfolio uses Stripe and PayPal to process payments for orders placed through your website, and this is also how you'll get paid your profits from your sales. 

Please see this guide to connect your Zenfolio account to Stripe and PayPal, if needed.






 

There is a commerce fee of 7% per order (calculated on the order sub-total, excluding tax and shipping) and an additional payment processing fee* (calculated on the order total, including tax and shipping).

*The exact Payment Processing Fee differs based on form of payment and location of seller. There may also be a difference in the Payment Processing Fee if the client is deemed international. Click HERE for more information regarding the fees involved with selling.