Exclusive to PortfolioPlus and ProSuite subscribers.
At Zenfolio, we’re happy to provide a robust and flexible eCommerce platform that allows for the selling of prints and other products using your photos. As a PortfolioPlus or ProSuite subscriber, you have the ability to sell products from our partner vendors, digital products for download, and to package any of these together… all at your own selling prices.
General Selling Outline
Here’s a general overview of the steps you will need to take in order to start selling your photography through your website:
- Connect Zenfolio account to Stripe
- Create a Price List
- Add Products to the Price List
- Set the Prices for those products
- Assign the Price List to your Galleries
Don't forget to connect your Zenfolio account to Stripe, this is how you will get paid for your orders sold.
Getting Started Selling Products
With your PortfolioPlus subscription you have the ability to sell vendor fulfilled products, digital download products, and packages. See below more information about setting up each of these types of products within a Price List:
- Vendor Fulfilled are predefined and ready to be added to a Price List with just a few mouse clicks, making them the easiest selling solution for busy photographers. When you take advantage of our vendor fulfilled products, you are able to track an order from the time it was placed through printing, packaging, and shipping. Our integrated vendors are top of the industry with a proven record of quality and attention to detail.
- Digital Products allow you to sell digital copies of your uploaded photos in various resolutions (Original, High, Med, and Low). When using our Digital products selling option, the Zenfolio system will provide the ordered downloads directly to the client. No longer will you need to provide an external download option for clients that purchase digital photos.
- Packages can be used to combine together Vendor Fulfilled and Digital Products into one purchasable option. Packages also provide you with a great way to encourage clients purchasing more products together at a possible discounted rate than if they purchase products individually.
Learn how to add a booking widget to your website and allow clients to book & pay by adding BookMe.
Once products have been added to a Price List, you’ll want to adjust the Selling Prices as you see fit. From there, it’s simply a matter of assigning your Price List to one or multiple Galleries or Folders. Here’s an overview explaining in detail the process of creating, configuring, and implementing Price Lists for your products. After your Price Lists have been implemented, you’ll want to use Order reports to keep track of sales.
Costs and Fees of Selling
When creating your Price Lists, that will determine what products you're going to be selling through your Galleries; the costs, fees, and profits of the products will be split into an easily viewed format.
Base Product Costs
The Cost of the products is how much it costs the print vendor to produce a particular product. There will be no print vendor costs for digital products.
Service Fees
Profit
Selling Price
Smart Pricing
The Smart Price column shows you the recommended selling price for each individual product. This Smart Price is determined by a database of historical pricing information based on how photographers have priced their products in the last 12 months using data based on geographic location, printing vendor fees, and photography shoot type. By default, the Smart Price will be used as the Selling Price, but can be overridden by manually adjusting the Selling Price. As prices are manually changed in Price List, the Smart Pricing engine is smart enough to take that into consideration as it continually evaluates the best price to recommend.
Click here for more information about Smart Pricing.
Ready to make some money by selling prints and products fulfilled by Zenfolio partner vendors? Head on over to our Price Lists article, and we’ll help you get started.
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Pending Orders – Orders which are in the process of completion and may need modifying or approving.
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Price Lists – Lists of available prints and products (and their pricing), specified in relation to a shoot type.
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Vendor Fulfilled Products – Offered from integrated printing partners with Zenfolio.
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Digital Products – Downloadable versions of your photos, complete with specific licensing information.
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Creating Packages – Products grouped under a set price.
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Coupons – Discounts you may offer to your clients and customers.
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Managing Your Payouts – Checking current balance and past payouts for sales completed.
Learn more about getting started with selling, with this video: