Exclusive to PortfolioPlus and ProSuite subscribers.
At Zenfolio, we are pleased to offer a comprehensive and adaptable eCommerce platform that facilitates the sale of prints and various products utilizing your photographs. As a PortfolioPlus or ProSuite subscriber, you possess the capability to sell products from our partner vendors, downloadable digital products, and to bundle any of these offerings together, all at your own pricing in the currency that best meets your requirements.
General Selling Outline
Below is a general overview of the steps necessary to commence selling your photography through your website:
- Connect your Zenfolio account to a Payment Processor
- Select additional Selling Settings
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Create a Price List
- Add Products to the Price List
- Establish the Prices for those products
- Assign the Price List to your Galleries
Please remember to connect your Zenfolio account to a Payment Processor, as this is essential for receiving payment for your sold orders.
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Please Note: It is only possible to sell in one currency at a time, and the integrated product labs available to your account will depend on your subscription's country of origin – US, UK, CA, EU, AU, NZ – subscriptions outside of these countries can only sell through Self-Fulfilled and Digital Download products. |
Getting Started Selling Products
With your PortfolioPlus or ProSuite subscription, you possess the capability to sell vendor-fulfilled products, digital download products, and packages. Below, you will find additional information regarding the setup of each of these product types within a Price List:
- Vendor Fulfilled products are predefined and can be seamlessly added to a Price List with minimal effort, making them the most efficient selling solution for busy photographers. By utilizing our vendor-fulfilled products, you can monitor an order from the moment it is placed through the stages of printing, packaging, and shipping. Our integrated vendors are leaders in the industry, renowned for their quality and meticulous attention to detail.
- Digital Products enable you to sell digital copies of your uploaded photographs in various resolutions (Original, High, Medium, and Low). When employing our digital product selling option, the Zenfolio system will directly provide the ordered downloads to the client, eliminating the need for you to offer an external download option for clients purchasing digital photos.
- Packages allow you to combine Vendor Fulfilled and Digital Products into a single purchasable option. Packages also serve as an excellent means to encourage clients to purchase multiple products together, potentially at a discounted rate compared to individual purchases.
Once products have been incorporated into a Price List, you will want to adjust the Selling Prices according to your preferences. Subsequently, it is a straightforward process of assigning your Price List to one or multiple Galleries or Folders. Here’s an overview that provides detailed guidance on the creation, configuration, and implementation of Price Lists for your products. After your Price Lists have been established, you will want to utilize Order reports to monitor your sales.
Costs and Fees of Selling
When establishing your Price Lists, it is essential to determine the products that will be offered through your Galleries; the associated costs, fees, and profits of these products will be organized into a clear and accessible format.
Product Costs
The Cost of the products refers to the expenses incurred for the production of print products and the digital delivery of downloadable products* sold.
*For the purposes of processing and delivery, digital download products incur a base charge of $0.09 for individual photo downloads and $0.99 for complete gallery downloads.
Fees
Profit
Selling Price
Smart Pricing
The Smart Price column provides the recommended selling price for each individual product. This Smart Price is derived from a database of historical pricing data, reflecting how photographers have priced their products over the past 12 months, taking into account factors such as geographic location, printing vendor fees, and the type of photography shoot. By default, the Smart Price will serve as the Selling Price; however, it can be adjusted manually if desired. As prices are modified within the Price List, the Smart Pricing engine intelligently considers these changes while continuously assessing the optimal price to recommend. Smart Pricing is available exclusively to subscribers of the US PortfolioPlus and ProSuite plans.
Click here for further information regarding Smart Pricing.
Are you prepared to generate revenue by selling prints and products fulfilled by Zenfolio partner vendors? We invite you to consult our Price Lists article, where we will assist you in getting started.
- Pending Orders – Orders that are currently in the process of completion and may require modification or approval. All orders necessitating manual approval must be approved within a 21-day period. Orders that remain unapproved after 21 days will be automatically canceled and refunded.
- Price Lists – Comprehensive lists of available prints and products, along with their pricing, categorized by shoot type.
- Vendor Fulfilled Products – Products provided by integrated printing partners associated with Zenfolio.
- Digital Products – Downloadable versions of your photographs, accompanied by specific licensing information.
- Creating Packages – Products organized under a fixed price.
- Coupons – Discounts that you may extend to your clients and customers.
- Managing Your Payouts – Monitoring your current balance and reviewing past payouts for completed sales.
Learn more about getting started with selling, with this video:
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For all non-USD orders processed via Stripe, the following conditions apply: In the event that a discount is applied to the order during the approval process, subsequent to its placement, a partial refund will be issued to reflect the discount. This partial refund provided to the client will be charged to the credit card associated with the Zenfolio account owner. |
There is a commerce fee of 7% per order (calculated on the order sub-total, excluding tax and shipping) and an additional payment processing fee* (calculated on the order total, including tax and shipping). If a discount is applied to an order, the commerce fee will be calculated after the discount.
*The exact Payment Processing Fee differs based on form of payment and location of seller. There may also be a difference in the Payment Processing Fee if the client is deemed international. Click HERE for more information regarding the fees involved with selling.